Advertisement Writing — Complete Guide
What is an Advertisement?
An advertisement is a short public notice that gives information about a product, service, job, event or something that is lost or available. It is written to attract the attention of readers and persuade them to take action.
Why Do We Write Advertisements?
Advertisements help people sell products, find jobs, rent houses, locate lost items or promote services. In the SEE examination, students are often asked to write a short advertisement on a given topic. This tests the ability to write clear, attractive and concise notices.
- To give information about products, services or events
- To attract customers or interested people
- To announce jobs, sales, admissions or lost items
- It is a practical writing task in SEE English
Structure of a Good Advertisement
- 1Headline / Title: A short and catchy heading that attracts attention.
- 2Body: Important details such as description, features, price, requirements, location, etc.
- 3Contact Information: Name, phone number, address or email so that interested people can contact.
- 4Closing (optional): A short persuasive line such as “Contact immediately” or “Limited seats available”.
Language Features of Advertisements
- Use short and clear sentences
- Use persuasive and attractive words (beautiful, spacious, urgent, limited offer, contact immediately)
- Use imperative verbs (Contact, Call, Visit, Apply, Buy)
- Give only the most important information
- Avoid long paragraphs – keep it brief and organised
Common Types of Advertisements in SEE
| Type | Purpose |
|---|---|
| For Sale / To Let | Selling or renting house, room, vehicle, etc. |
| Lost and Found | Finding a lost item or announcing a found item |
| Job Vacancy | Announcing a job opportunity |
| Tuition / Classes | Offering teaching or coaching classes |
| School / College Admission | Inviting students for admission |
| Sale Offer | Announcing discount or special offer |
Tips for Writing an Advertisement (SEE)
- 1Start with a clear and catchy headline.
- 2Give only the necessary information.
- 3Use short sentences and attractive language.
- 4Mention important details (price, size, location, qualifications, etc.).
- 5Always include contact information.
- 6Keep the advertisement brief (usually 40–70 words).
- 7Use persuasive words to attract readers.
- 8Check spelling and clarity before finishing.
Common Mistakes to Avoid
- 1Writing long paragraphs instead of short points.
- 2Missing important details such as contact number or location.
- 3Using unclear or incomplete information.
- 4Forgetting a catchy headline.
- 5Writing in a formal letter style instead of advertisement style.
- 6Adding unnecessary personal stories or opinions.
How Advertisement Writing Appears in SEE
- Write an advertisement for a room/flat on rent.
- Prepare an advertisement for a lost item.
- Write an advertisement for a job vacancy / tuition classes / sale offer.
Model Example
Title: Room on Rent ROOM ON RENT A well-furnished single room is available for rent at New Baneshwor, Kathmandu. Features: - Attached bathroom - 24-hour water and electricity - Peaceful environment - Suitable for students or working persons Rent: Rs. 8,000 per month Interested persons, please contact: Ram Bahadur Thapa Phone: 9841XXXXXX
Quick Revision
- Catchy headline + important details + contact information
- Use short and clear sentences
- Use persuasive language
- Include all necessary information (price, location, features, contact)
- Keep it brief and attractive
- Always give a way to contact
Advertisement Writing — Practice
Study the topics carefully. Write your own advertisement first. Then compare it with the model answer.
Example 1
LOST! A black Samsung mobile phone was lost near New Road, Kathmandu on 12th August. Features: - Black colour - 128 GB storage - Red cover If found, please contact: Sita Sharma Phone: 9801XXXXXX Generous reward will be given.
Example 2
WANTED! English Teacher A well-established secondary school in Lalitpur requires a qualified English Teacher. Requirements: - Bachelor’s degree in English - At least 2 years of teaching experience - Good communication skills Salary: Negotiable Interested candidates, please apply with CV within 15 days to: The Principal Shree Secondary School, Lalitpur Phone: 01-55XXXXX
Example 3
HOME TUITION AVAILABLE Experienced teacher offers home tuition for SEE students in: - English - Mathematics - Science Special focus on weak students. Flexible timing. Reasonable fees. Contact: Hari Prasad Adhikari Phone: 9849XXXXXX Location: Kirtipur, Kathmandu
Example 4
FLAT ON RENT A spacious 2-bedroom flat is available for rent at Putalisadak, Kathmandu. Features: - 2 bedrooms, 1 bathroom, kitchen and living room - 24-hour water supply - Parking space available - Peaceful and secure locality Rent: Rs. 25,000 per month Contact: Mrs. Gita Shrestha Phone: 9851XXXXXX